A business’s success is directly influenced by a strong, recognizable brand image that it creates for itself. It is a representation of the people behind the idea, working towards a common goal. Applying your business values and aesthetics, a brand identity is much more than just a logo as it defines and supports your business goals through its making.
But before we step into how to create a unique identity for your business or brand, we need to know why it is important to do so and how it benefits your business in the long run.
Why is building a unique and memorable brand identity important?
- It imparts a personality to your business and helps in communicating its overall message to your target audience.
- It helps in creating a consistent message across all marketing materials for the business, thereby creating a cohesive package.
- It assists in differentiating your brand from its competitors and positioning your brand appropriately amidst potential buyers in the market.
- It keeps your business at the forefront, which in turn increases brand awareness.
- It creates brand loyalty and trust in the minds of the customers as it develops a connection between the product and the company manufacturing/selling it.
How to create a unique and memorable brand identity for your business?
Having known the advantages of creating a brand identity for your business, let us now see how to plan and strategize your moves toward its successful creation and implementation.
Research the target audience –
Before you plunge into creating a brand for your product, you need to figure out who your potential views and customers are. For this, you need to rule out their age bracket, their likes, dislikes, and values, their place of livelihood, and so on.
To get a clear picture of this, you need to bank on the internet and social media. Alternatively, you can create a questionnaire yourself and share it with friends and visitors. Creating a survey for free can fetch you the data you require without burdening your budget.
Once you have managed to extract the basic information on your target audience, you can get on to the next step towards your brand building.
Pick your brand’s tone –
The tone in which you define and portray your products to your audience lays down the base for how your users view your brand and website. Hence, when creating your brand, you can use adjectives that define your products the best. For example, when dealing in sportswear, the tone should be more confident, futuristic, innovative, and youthful.
To choose the right tone for your brand, you can research online or find tools on the web that would inspire you to do the needful.
Design the logo for your brand –
To bring your brand to life, you need to create its logo, which forms an important part of your branding process. It demonstrates the most recognizable part of your brand and would be everywhere, from your website to your business cards and even online ads. Hence, your brand should have an interesting form, an attractive color palette, a font, and a well-defined template design that gives your business a more credible, unified, and professional look.
For this, you can use online logo makers that help you modify and create a simple user interface logo. These tools have special features that can offer templates and automatically generate logo designs most conducive to your nature of business.
Know what to avoid –
Knowing how to create a good brand identity even involves having a clear understanding of what to avoid. These include:
- Avoid giving mixed messages to your customers
- Never commit the error of copying your competitors
- Make sure to maintain consistency between the offline and online presence
Use social media to establish your brand image –
Social media instigates a more personal form of interaction as compared to your website which engages customers directly on your online media platform.
For this, you need to ensure that every piece of information that you post on your social media handle should identify your brand and push towards increasing its reachability. Remember, social media platforms are the easiest and most feasible way of building up your followers and building up your brand reputation.
Harnessing the Power of Video –
Videos play a crucial role in creating a unique and memorable brand identity by providing a dynamic and engaging way to convey a brand’s story, values, and personality. Through carefully crafted video content, brands can showcase their unique features, connect emotionally with their audience, and differentiate themselves in a crowded market.
Visual and auditory elements combined with compelling narratives make videos an effective medium for capturing and retaining attention. For instance, a well-managed YouTube automation channel can consistently produce high-quality videos that resonate with viewers, reinforcing brand recognition and loyalty over time.
By leveraging the power of video, brands can leave a lasting impression and foster a deeper connection with their target audience.
Be consistent –
Be it your social media presence or staying connected and in touch with your viewers, you need to be consistent with your actions and activities so that your brand gets the identity it deserves. For this, you need to keep drilling it into people’s heads through different channels and strategies constantly, and regularly. Make sure you remain consistent in staying on message and delivering what customers expect most from your business and the brand associated with it.
Your brand identity should be reflected in your email –
Using your brand signature and logo when emailing your database of customers would help reinforce your brand identity amongst them. Your followers would instantly understand where the email has come from, just with a glance at the brand logo or signature, and this way, it would imprint a positive image in their minds for keeps.
Final Take
The business fraternity has grown in leaps and bounds with the e-commerce angle coming into the picture in the past few decades, and hence creating a unique brand image for your business may prove to be a herculean task amidst such challenging scenarios. It requires both time and patience, along with technical knowledge and expertise, to make your brand stand out from its competitors and fetch name, fame, and personality for itself.
Hence, make sure to deliver extraordinary experiences through effective communication tools so that your brand gains the identity it deserves and positively impacts your business performance.